INFO:
The MEGA MPV’s bold design language needed clarity. This video features its designer, showing how aerodynamics enhance range, performance, and space—positioning MEGA as a premium tech product, not just a family car.
Role: Creative Direction, Art Direction, Production Supervision, Film Direction
INFO:
A woman drives the new ‘Dawn Red’ L7 across the country. The rising sun follows, awakening Li Auto families to a hopeful morning—highlighting its 1300km range, new color, and the joy of travel [Context: China had just lifted covid restrictions]
Role: Creative Direction, Art Direction, Production Supervision
INFO:
Li Auto’s Family Tech Day invited owners and their families to explore our factory. This event film blended live-action with animated robots, making technology engaging for kids while boasting our advanced manufacturing in a fun, immersive way.
Role: Creative Direction, Art Direction, Production Supervision
INFO:
The L6, our smallest SUV with the best range in its class, was designed for growing families. This film takes us on a seamless journey from home to breathtaking landscapes, all the way to 'Mars on Earth,' highlighting the L6’s impressive range and adaptability.
Role: Creative Direction, Art Direction, Production Supervision
INFO:
The Li MEGA launch redefined the MPV, highlighting its design and advanced AI. This dynamic video features the AI assistant, Lixiang Tongxue, adapting to various family scenarios—navigating, entertaining, and assisting, proving its integral role in the family experience.
Role: Creative Direction, Art Direction, Production Supervision
INFO:
To introduce our latest L-series, we created a tech conference-style launch, using virtual production and set design you’d expect from a leading tech company and breaking away from traditional car launches.
Role: Creative Strategy
INFO:
To celebrate Christmas and launch our new ADAS upgrade, we created a festive film featuring Li Auto cars autonomously driving through a garage shaped like a Christmas tree—showcasing their ability to navigate, ascend, and self-park (with cheer).
Role: Creative Direction, Art Direction, Production Supervision
INFO:
To highlight Li Auto’s autonomous parking and summon feature, we crafted a thrilling yet family-friendly Halloween short. Set in a dark apocalyptic city, a family cleverly used ‘magic’—powered by the car’s tech—to outsmart lurking monsters.
Role: Creative Direction, Art Direction, AIGCer, Production Supervision